diff --git a/README.md b/README.md
index ca0e608..c5ebfd9 100644
--- a/README.md
+++ b/README.md
@@ -51,6 +51,17 @@ Features:
Latest Fusion 360 Model: https://a360.co/3BzkU0n
+
+#### DEMO: video editor timeline control
+
+If you edit audio/video, imagine having a jog wheel where you could _feel_ the clip boundaries as you scrolled through the timeline. Then switch to playback speed control, with a wheel that's spring-loaded to return to "paused," with snaps at 1x, 2x, 4x, etc. The SmartKnob can do this; it just needs some software integrations to be written. Check out a demo using a SmartKnob prototype to control a mock video timeline:
+
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+
+
+
+(you can actually try this demo yourself if you've already built a SmartKnob; plug it in over USB and go to https://scottbez1.github.io/smartknob/)
+
### Build your own?
While this is a "DIY" open-source project, it is not yet a mature plug-and-play project. If you intend to build your own, note that it requires advanced soldering experience to build - very small-pitch surface-mount soldering is required (reflow or hot air recommended), and assembly is quite time-consuming and delicate. Please go into it with the expectation that you will almost certainly need to be able to troubleshoot some hardware and firmware issues yourself - I recommend reviewing/understanding the schematics and basic firmware before jumping in!
@@ -76,7 +87,7 @@ Future plans:
- ???
- [Profit](https://github.com/sponsors/scottbez1/) 😉
- #### Already built one?
+#### Already built one?
Check out the [firmware/software documentation](https://paper.dropbox.com/doc/SmartKnob-firmware-and-software--B_oWj~L1dXqHgAqqYmhwwuqzAg-VUb9nq7btuhnHw5KlgJIH)
for tips on getting it programmed and hooking it up to your own software integrations.
@@ -84,7 +95,6 @@ If you've already uploaded the standard firmware and gone through the calibratio
go to https://scottbez1.github.io/smartknob/ to try out an interactive web-based demo that uses Web Serial to talk to a SmartKnob that's plugged into your
computer's USB port!
-
#### Base PCB